Projects

This project aimed to showcase various career paths available in data science. I developed this content series for the Northwestern Mutual Data Science Institute’s (NMDSI) website. My goal for the series was to provide meaningful insights for readers while highlighting the expertise of NMDSI experts. Additionally, the articles intended to communicate the opportunities available within the data and technology field to high school students and emerging young professionals. By sharing personal experiences, readers can better understand the unique job positions available within the data space.

For this project, I was tasked with creating innovative content that would elevate the NMDSI brand and resonate with readers. After researching how other data science institutes engage with their audiences, I identified a gap in the market for personalized content. Additionally, one of the main challenges I faced was coordinating communication across various teams. Yet, the series remains ongoing, with a new data science expert featured each month.

By incorporating edits from the NMDSI communications team, these articles have contributed to expanding our content readership and website traffic. One of the main takeaways from the project is the importance of pitching meaningful content ideas directed toward a target audience. By clearly addressing the “why” for readers, ideas can be communicated and turned into engaging content. Additionally, thanks to the collaboration of my team, I honed my skills in writing insightful interview questions and formatting articles in AP style.